Newsletter cover templates
Issue covers with a masthead feel. The same card works in the email header and as the share image.
Newsletter issue
Serif masthead and issue tag on a deep green background. For newsletter covers.
Weekend newsletter
Left-aligned serif masthead on ice blue with the cadence line. For issue covers.
Editorial blog post
Serif headline, photo bleeding from the left edge, warm cream palette.
Click a template to open it in the editor with the design loaded. Everything stays editable.
A newsletter with a consistent cover reads like a publication instead of an email. These templates borrow editorial cues - a serif masthead on deep green with an issue tag, an ice-blue cover with the cadence line, and an editorial photo layout when an issue has a lead story.
The same 1200x630 image does double duty: drop it into the email as the header and point the issue's web page og:image at it, so shares of the web version look as considered as the email.
Tips that make these work
- Number your issues in the tag slot (ISSUE 42) - continuity is the whole aesthetic.
- Keep the masthead identical between issues and let the story line change - that's what makes it recognizable.
- Newsletter platforms show your og:image when subscribers share the web version; don't leave it blank.
FAQ
Does 1200x630 work as an email header?
Yes - most email clients render a 1200px-wide image scaled to the column width, and 1200x630 keeps the height reasonable. It's also exactly the og:image size for the web version.
Can I keep the design and change just the issue text?
Yes - that is the point of the template. The masthead stays put and the issue number ticks up.
Which platforms does this work with?
Any that accept an uploaded image: the PNG is a plain file, so Substack, Buttondown, Mailchimp, Ghost, and self-hosted setups all work.
Related tools
Making these repeatedly? Save your design once and generate a card per post automatically.